Our 11-week programme teaches you to set clear goals, understand business cycles, learn problem-solving & achieve the fundamentals of entrepreneurship with almost 12 hours of original video content.
The online course uses the proprietary and trademarked Urban MBA blended learning style, replicated from our highly succesful in-person courses, where pop culture meets storytelling, life & vocational skills as well as creativity and debate.
The Urban MBA Online Enterrpise course is about business & contains a lot of practical learning by doing. This course can even be completed by those who have busy lives, as you will only need to commit roughly 1 hour per week.
Gain the knowledge & skills needed to make it in the world of business & life. At the end of this online course experience, you will be ready to present your business & idea to a panel of judges & investors – just like on Dragon’s Den.
Kofi Oppong
This course is for if you are:
Considering starting your own successful business but don’t know where to start.
Eager to learn about the fundamentals of Entrepreneurship, Marketing and how to create a selling product that provides value to consumers.
Wanting to learn about where the world is heading and the impact emerging technologies, such as 5G and AI, will have on businesses.
FREE PREVIEW - Introduction to Urban MBA Online
FREE PREVIEWFREE PREVIEW - The Urban MBA fun learning style
FREE PREVIEWFREE PREVIEW - The theory of change
FREE PREVIEWHow the Urban MBA online course works
The Urban MBA journey
Founder story: From Urban MBA to Selfridges - Meet Victoria from Sunmo
Induction Quiz
Matrix: Blue Pill or Red Pill (1999)
Your red pill blue pill moment
Welcome to Goalsetting
A world of opportunity
How to influence your mind
How does the brain function?
How Big is the Unconscious Mind?
Exploring the mind
Your unconscious mind
Getting into the zone
Brainwaves and your state of mind
Being in the zone
Jerry Maguire: Show Me the Money! (1996)
Developing the mentor relationship
The importance of mentorship
Secrets of success in 8 words, 3 minutes | Richard St. John
What leads to success?
The secret of success in 8 words
Submit your scores on the eight words
Steve Jobs talks about the rationale of being an entrepreneur
Your core values
Big brands and their core values
Alibaba's 6 Core Leadership Values | Jack Ma
Connect famous brands and their vision statement
What are your passionate about?
Define your values
The power of self-fulfilling prophecies
What are self-fulfilling prophecies?
JAY-Z in conversation with Warren Buffet: Chase your own dream
JAY-Z in conversation with Warren Buffet: Make your own way
JAY-Z in conversation with Warren Buffet: Mentors
JAY-Z in conversation with Warren Buffet: Self Reflection
No more negative words
Choose positivity over negativity
Submit your power of negative words
Michael Jordan about Failure
Create a vision for your life
How do you create a vision for your life?
Successful people and their vision board
How to Create a Vision Board | Jack Canfield
How do you create a vision board?
Creating your vision board
Your vision board
Goal Setting Module Quiz
The Best Ideas Are Evolutions
The evolution of ideas
Video Amazon Go - Retail innovation
How markets and contraction buyouts work
Understanding markets
Spotlight on Lonnie Johnson - The inventor of the Super Soaker | CNBC
Share your business idea
Business Innovation Quiz
Business model canvas explained
Submit your business model canvas
Introduction to research - Where do ideas come from?
The origin of business ideas
Your MVP (Minimum Viable Product)
MVP quiz
The PESTLE Analysis
How to make a PESTLE Analysis
PESTLE analysis quiz
Tools and resources for your entrepreneurship journey
Your entrepreneurship tools
How to evaluate your research
Explore your business idea
Assess your business idea
Investigating new technologies and the current landscape
Assess the current landscape
Create your SWOT Analysis
Submit your SWOT Analysis and Competitor Analysis
Brainstorm Exercise: Your MVP
Introduction to the MVP
Time to test your MVP
Upload your MVP worksheet
Why you need a business plan
Download UrbanMBA Business Plan Template
Create your business plan
The executive summary
Your executive summary
Your business proposal and strategy
Assess your business proposal
Resources and personnel
Find your resources and personnel
12-month cash flow and financial documents
Assess your financial documents
Social purpose, outputs and outcomes
Your social purpose and action
Your Business Plan
Business Plan Quiz
Your revenue model
How to fund your business
Social funding
Profit vs. Not for profit
Equity crowdfunding
Equity and the crowd
Crowdfunding
Crowdfunding Quiz
How to raise funds and the example of Lyric Organic
Crowdfunding: Yes or No?
Introduction to traditional funding, social funding and crowdfunding
The 12-month cash-flow game
Upload your cashflow worksheet
Cashflow Quiz
Brainstorming Exercise: Business Funding
How to access funding for your business
Thinkers and Doers
Setting up your company
Company Formation Quiz
Introduction to outsourcing
The life of an entrepreneur
Build Your Team
How to hire
Submit your Personality Type
Your Organisational Chart
Know your organizational structure
Finding Virtual Workers
How to outsource
Know Yourself
Learn to know yourself
Strength Finder
Find your strenght
He's Got The Whole World In His Hands
Introduction to Digital Media
The power of social media
How to use Social Media in business
Social media and business
United Breaks Guitars | Sons of Maxwell (2009)
Social media and business reputation
How to protect your social media reputation
The social media landscape
How social media has evolved
The growth of social media
You and your social media
The power of data on social media
Social media and data
New on the scene: TikTok!
Social Media Survey
How communication works
How to engage your audience with two-way communication
How to engage your audience
Find your message
Autoglass® 'Speed bump' windscreen repair
What is the story of the Autoglass® Ad?
Cadbury's Flake: Deliciously Terrifying
What is the story of the Cadbury's Ad?
Red Bull Gives You Wings
What is the story of the Red Bull Ad?
Water Ad
What is the story of the Water Ad?
Old Spice | The Man Your Man Could Smell Like
What is the story of the Old Spice Ad?
Classic Nike Ad featuring the Brazilian Football Team
What is the story of the Nike Ad?
Become a Key Person of Influence
You as key person of influence
How to create an advertising campaign
How to create an advert for your business
Create your Ad Campaign
Create your marketing mix
Find your marketing mix
The evolution of brands
The importance of branding
Plan your marketing strategy
Your marketing strategy
Establish your marketing essentials
Time to get business serious on social media!
Your business needs a website
The potential of your website
Your website potential
How to build a successful website
Set up your website
Setting up your website
Establishing your online presence
Website Quiz
Introduction to SEO
What is SEO?
How to start your SEO Campaign
SEO and your website
SEO for your business
SEO Quiz
Create your video Pitch
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across all your personal devices.
As part of the Urban MBA, you will gain exclusive access to a Facebook community to discuss coursework and trade ideas with your classmates and our mentors, a select group of Urban MBA alumni. Office hours with Kofi once a month for the duration of the course give you the opportunity to ask questions and get advice.
Our video assignments are integral to the Urban MBA online experience. We want you to gain the confidence to pitch your business in video. All you need is the camera on your phone to film the assignments and our team will review them for you and send our feedback.
Absolutely not. Everything you need is in the course.